BoA – IDENTITYFebruary 19, 2010 at 8:59 PM | Posted in BoA | 22 Comments
The cover of the CD+DVD edition
IDENTITY is BoA’s 7th Japanese album and it was released on February 10, 2010. The album reached #4 on the Oricon Weekly Charts and sold 37,606 copies.
Oooh, she’s trying to be all edgy and stuff. I will never like her with short hair though.
♦ ♦ ♦
What the hell happened, BoA? IDENTITY has got to the most disappointing thing she’s ever released. There are plenty of reasons why this album was a disaster so let’s start with the negatives. Don’t worry fans, I have some nice things to say.
Most importantly, I don’t care if the album is “self-produced”. That doesn’t matter at all because many of the songs are just plain bad. Just sing since you have no idea what you’re doing, girl. ;D Anyway, I was most annoyed with the upbeat songs. The music is nice, especially in tracks like EASY and LAZER, but her awful vocals ruin them. She sounds so bored and she’s practically half-assing it in both songs. EASY is absolutely intolerable now. The best upbeat song is by far BUMP BUMP! feat. VERBAL (m-flo) since she didn’t sound like a lifeless drone in it. There’s also Neko Love. I would normally find this song to be annoying as hell since she’s constantly spelling out her name (B-O-A, B-O-A, B-O-A) but believe it or not, it’s one of the better tracks.
And I had my share of laughs at the two interludes as well. They are so pointless and stupid!
Okay, enough of being mean for the time being. XD The album’s strongest asset would be the mid-tempo tracks. From the jazzy opening and ending tracks This Is Who I Am and my all to her duet with ~natural beauty~ Daichi Miura (Possibility), these songs represent the best of the album. Yep, that also includes Mamoritai ~White Wishes~ and the extended version of its B-side THE END Soshite and…. I personally liked the piano and rain effects added to the beginning even though it makes the song over 7 minutes long. I didn’t care for is this love and fallin’ though. The latter track kinda sucks for its use of autotune. Save that crap for your next English album, BoA!
So what really makes IDENTITY her worst album to date? I just didn’t see any effort put into it. Most of the album comes off as lazy and underproduced, which is ironic since it’s “OMG SELF-PRODUCED”. Wrong! Only 4 of the tracks were actually produced by her. So much for that. Recalling what one of my blogger friends said, the album should be retitled “IDENTITY CRISIS”. To be honest, I thought past albums like MADE IN TWENTY (20) and THE FACE showed more growth and development. IDENTITY is a huge step back and I feel like BoA has hit rock bottom.
Pros: Tracks 7 through 11…This Is Who I Am and BUMP BUMP! too. lol
Cons: Everything else was pretty damn awful. LA LA LA~
BASICALLY…the only thing that was produced here was a FLOP.
1. This Is Who I Am
3. BUMP BUMP! feat. VERBAL (m-flo)
6. is this love
7. Mamoritai ~White Wishes~ (まもりたい ～White Wishes～)
9. Neko Love (ネコラブ)
10. THE END Soshite and… (album ver.) (THE END そして and…)
11. Possibility duet with Daichi Miura (Possibility duet with 三浦大知)
13. my all
Note: My favorite tracks are highlighted in blue!